I’m a digital designer and eCommerce specialist with hands-on experience building and optimizing online experiences that connect brand storytelling with measurable business results. My work spans Shopify Plus development, UI/UX design, visual identity, product photography, and digital content— allowing me to approach projects with both a creative and operational lens.

I focus on building cohesive digital ecosystems where design, content, and commerce work together. From structuring product architecture and merchandising collections to producing photography and visual assets, my goal is to create experiences that are intuitive for customers while supporting conversion, growth, and long-term brand equity.

My hands-on background in eCommerce has led me to take ownership of both the visual and functional aspects of websites by designing user journeys, refining product discovery, and developing content that reinforces brand authority while guiding customers toward confident purchasing decisions.

Outside of work, I spend much of my time outdoors like biking, snowboarding, hiking, and exploring with my German Shepherd dog. Those experiences often influence my creative perspective, grounding my work in curiosity, movement, and thoughtful observation of the world around me.